Four-time NBA champion LeBron James spends $1.5 million yearly on his body. Likewise, Denver Broncos quarterback Russell Wilson revealed on Bill Simmons’ podcast that he spends more than $1 million annually taking care of himself.

Such high-level athletes require the best fitness and recovery equipment. But much of their investment goes to actual humans … fitness mentors, chiropractors, massage therapists, and the like.

Are you shooting darts blindfolded?

However, most people work out on a hit-and-miss basis, hopping from one machine to the next without a plan, like shooting darts blindfolded. 

Big brand gyms such as LA Fitness and Gold’s gym have demonstrated for years that the highest-end exercise equipment is worthless if you don’t have someone to show you how to use it properly, create a system that will help you reach your goals, and hold you accountable to the work required to get there.

To be successful, you need to create a bridge from where you are now to where you want to go.

Here is an example: Let’s say you want to lose 30 lbs. Right now, you’re standing on one side of the mountain, and you want to get to the other side, where you are 30 pounds lighter, your clothes fit better, and you feel terrific, more energetic, and healthier. 

Cardio alone, Yoga, or taking your dog for a stroll down your neighborhood street will not get you there.  

You need a plan … someone to show you how to execute it … and hold you accountable. 

That’s how you build a bridge from where you are to where you want to be.

I’m not suggesting you spend millions of dollars yearly on your body, even if you have that much disposable income. 

But I am saying this: 

Of all the things you could be spending your money on, your health is the best investment with the highest ROI (return on investment)

So whenever someone tells me that they “can’t afford it,” my B.S. meter goes off.

Often, it isn’t a matter of not having the money. It’s how you’ve chosen to spend it. And too often, people spend it on everything but themselves.

So back to the original question: 

“How much is your body worth?”

It doesn’t take a million dollars a year to be strong and healthy, avoid disease, and enhance your longevity … unless you’re LeBron James or Russell Wilson.

But it probably costs more than we’re currently spending.

And it’s worth more than a few weekly trips to Starbucks or McDonald’s in the long run. So if you think you can’t afford it, I’ll say

YOU CAN’T AFFORD NOT TO